Studies have found that as many as 50% of parents consider their preschool-age children to be picky eaters.

Some ways to deal with picky eater kids are to be creative in recipes and presentation, get the kids involved in meal planning and cooking, and keep exposing the kids to new foods. 

That’s why one of the main goals of this project is to provide a platform that offers a variety of healthy and appealing recipes for children.
With the hope of helping parents and adults to choose food recipes for children that are healthy, quick, easy and appealing.

The Design Thinking Process

In this project, I used the Design Thinking process, it made me be able to explore alternative solutions to a defined problem.
Design Thinking is unique as it’s not problem-focused but solution-focused. I conducted all these steps for this project:

Competitive analysis

I conducted a competitive analysis of similar products on the market, Super Healthy Kids and Healthy Little Foodies to get better ideas about the overall strategy, marketing profile, strengths, weaknesses, opportunities, and threats (SWOT), and also about navigation structure, compatibility, and CTA that they were using, so I could get some inspirations and made a better product.

User Research

Through the RESEARCH LEARNING SPIRAL method, I was able to gain valuable insights into the needs of my target audience. I conducted interviews with three potential users, both remotely and in person in Berlin, Germany. The individuals I spoke with were parents or adults who regularly or occasionally cook for kids. This research gave me the necessary information to create a product that caters to the unique needs of my audience.

The Characters

Based on the user research, I created user personas to better understand the user needs and their point of view.

Jobs To Be Done

I created an MVP document, which contained the most important Jobs To Be Done.

This helps me to focus on the most important features of my web app.

User Flow Diagram

Based on the user research and an MVP document, I made a user flow diagram to know how the user navigates while using the product to complete the task from start to finish.

Crazy 8s Methodology

Sketching allows me to quickly articulate and communicate my thoughts and ideas, getting them out of my head and onto paper for validation. It also gives me the flexibility to freely explore divergent thoughts, escape creative block, and not get too attached to one idea. I did Crazy 8s methodology to come up with a lot of ideas, and then decided which one I want to use for my low fidelity prototype.

Rapid Prototype

After I made some sketches using Crazy 8s methodology, I created rapid prototypes to quickly developing and getting feedback on a design in order to achieve validation with potential users.

Usability Testing

I conducted usability testing to figure out how well the users are able to navigate the recipe web app for the first time on mobile and what specific difficulties users encounter when they try to complete the core tasks of the web app. I interviewed 3 audiences in person and online. After the usability testing, I synthesized my observations into concrete issues, rank the issues using Jakob Nielsen’s error severity rating system, and propose solutions for my design based on the test results.